SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) - USD ($) |
3 Months Ended | 9 Months Ended | ||
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Sep. 30, 2017 |
Sep. 30, 2016 |
Sep. 30, 2017 |
Sep. 30, 2016 |
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| Advertising expenses | $ 294,449 | $ 242,393 | $ 844,639 | $ 546,257 |
| Buildings [Member] | ||||
| Estimated useful life | 32 years | |||
| Furniture and Equipment [Member] | Minimum [Member] | ||||
| Estimated useful life | 3 years | |||
| Furniture and Equipment [Member] | Maximum [Member] | ||||
| Estimated useful life | 8 years | |||
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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition Useful life of long lived, physical assets used in the normal conduct of business and not intended for resale, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days. Examples include, but not limited to, land, buildings, machinery and equipment, office equipment, furniture and fixtures, and computer equipment. No definition available.
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