Chief Executive Officer, President and Director
Mr. Knuettel has decades of experience in working with and advising public and private companies on financial management and controls, M&A, capital markets transactions and operating and financial restructurings. Mr. Knuettel was formerly Director of Capital and Advisory at Viridian Capital Advisors. He joined Veridian from One Cannabis Group ("OCG"), a leading cannabis dispensary franchisor, with over thirty cannabis dispensaries sold across seven states. At OCG, Mr. Knuettel was the Chief Financial Officer where he was responsible for all finance and accounting management. Prior to OCG, Mr. Knuettel was CFO at MJardin, a Denver-based cannabis cultivation and dispensary management company, where he led the company's IPO on the Canadian Securities Exchange. Following the IPO, Mr. Knuettel managed the merger with GrowForce, a Toronto-based cannabis cultivator, after which he moved over to the Chief Strategy Role. In his role as CSO, he managed the acquisition of several private companies before recommending and executing the consolidation of management and other operations to Toronto and the closure of the executive office in Denver. Prior to MJardin, Mr. Knuettel held numerous CFO and CEO positions at early-stage companies where he had significant experience both building and restructuring businesses. Mr. Knuettel graduated cum laude from Tufts University with a B.A. degree in Economics and from The Wharton School at the University of Pennsylvania with an M.B.A. in Finance and Entrepreneurial Management.
Chief Operating Officer
Uri Kenig is an experienced senior executive who has held large roles in numerous leading food, beverage, and retail industries. Most recently, Mr. Kenig was a Managing Partner at Alpha West Holdings, a venture capital firm. Mr. Kenig was formerly SVP of Growth and Operations at Urbanspace, a New York and London based company, where he led their portfolio growth through a series of initiatives. Prior to that he was an operating partner at a New York based private equity firm, Garnett Station Partners, where he oversaw a substantial growth of the firms' Burger King franchises from 22 restaurants to over 250, culminating in a large exit. He also oversaw the formation and execution of a Maaco franchise roll out culminating with over 40 locations, as well as a Massage Envy franchise rollout before its successful sale. Mr. Kenig also served in several senior leadership positions at Burger King Corporation, where he oversaw the revitalization of the company's Canadian operations and was responsible for a portfolio of over 1,200 franchises across 13 states, where he ensured effective expansion, operational excellence, and revenue generation. Mr. Kenig holds a Bachelor of Science from UNLV, where he graduated Magna Cum Laude, and also holds a Certificate of Leading with Finance from Harvard Business School Online and is certified in Six-Sigma through McKinsey.
Chief Financial Officer
Jeffrey Batliner, Chief Financial Officer of Terra Tech Corp., joined the Company in December of 2018 when he was hired as the Director of Financial Reporting, where his responsibilities focused on SEC Reporting as well as Financial Planning and Analysis. During Mr. Batliner’s tenure in that role, he was instrumental in improving internal and external reporting processes as well as implementing more robust budgeting and planning processes. Mr. Batliner was promoted to his current role as Chief Financial Officer on October 6, 2020. Prior to Terra Tech, Mr. Batliner served in various Financial Planning and Analysis roles spanning multiple industries. From 1996 to 2003, Mr. Batliner led the FP&A team for Canon USA’s computer peripheral products division. Mr. Batliner was at Sage, a global business software provider, from 2003 to 2014. He built out the finance team supporting Sage’s shared services division and led several FP&A teams supporting multiple business units. From 2015 to 2018, he created the FP&A team at Iteris, Inc., a transportation management firm, as the company experienced significant growth. Mr. Batliner holds a Master’s in Business Administration from Pepperdine University and a Bachelor’s in Finance from California State Fullerton.
Chief Commercial Officer
As Chief Commercial Officer of Unrivaled Brands, Inc., Oren Schauble oversees retail, marketing, sales, product operations and R&D. Mr. Schauble has been with Unrivaled since July 2019 and served as President of the organization prior to the company's merger with Terra Tech. Before Unrivaled, Mr. Schauble established a track record as an executive specializing in products in regulated industries. Early in his career, he served as an agency-side Creative Director in New York working with brands like Grey Goose, Ciroc and Red Bull, before becoming Director of Marketing at firearms technology company TrackingPoint in Austin, TX. As Director of Marketing at TrackingPoint, he helped expand the brand's retail footprint in the firearms market to hundreds of locations nationally and launched their successful inside sales program. From there, he moved onto 3DR as Vice President of Marketing where he drove America's biggest consumer drone manufacturer into thousands of global retail locations with award winning point-of-sale and trade show presences. Immediately prior to joining Unrivaled Brands, he served as VP of Sales and Marketing at Hangar Technology, which was acquired in 2019.
Chief Legal Officer
As the Chief Legal Officer of Unrivaled Brands, Inc., Erika Rasch manages various legal and compliance functions of the company, establishing and maintaining best practices as well as partnering with and advising the executive team on a broad range of legal matters including labor & employment, commercial contracts, complex litigation, and regulatory compliance. Ms. Rasch has been with Unrivaled Brands since May 2019 and was instrumental in executing on the company’s early-phase acquisition-based growth. Before Unrivaled, Ms. Rasch was a Counsel in the litigation department of O’Melveny & Myers LLP. At O’Melveny, she specialized in complex business litigation, handling contract disputes, securities litigation, class action litigation, and other high stakes matters for some of the nation’s largest companies. Prior to that, Ms. Rasch was a Federal Judicial Clerk for Chief Judge Alvin W. Thompson of the United States District Court for the District of Connecticut. She earned her Juris Doctor from Yale Law School and Bachelor of Arts in Literature and Creative Writing with honors from California State University – Long Beach.
Chief Technology Officer
Colin Landforce, co-founder and President of LTRMN, is a versatile entrepreneur that has taken his 10 years of experience in regulated and emerging consumer spaces and brought that to Unrivaled Brands, Inc. team. A tactical leader, Mr. Landforce is responsible for bringing three consumer brands from concept to shelf while leading the growth of one of the largest cannabis distribution networks in country, serving more than 1,000 storefronts to date. With deep experience at the intersection of recreational cannabis and CPG, Mr. Landforce’s thought leadership is widely recognized both inside and out of the cannabis industry. Previously, he consulted a lineup of global consumer brands including clients in heavily regulated cosmetic, firearm, and drone industries, culminating in a consumer electronics rollout into more than 2200 stores worldwide. At Unrivaled, Mr. Landforce drives process and technology innovation, enabling teams and developing proprietary B2B tools and consumer experiences. He attended Oregon State University where he studied Business Administration and Computer Science.
Vice President of Finance
Mark Pierce joined Umbrla, Inc. in October of 2019. In this position, Mark is responsible for the overall accounting, tax, treasury and financial strategy and direction of Umbrla and it’s related subsidiaries.
Prior to joining Umbrla, Mark held previous executive & senior level accounting and finance positions with Charlie’s Pride, a food manufacturing company as well as Dimension Data (formerly Nexus IS), a multi-billion dollar tech company as well as The Cheesecake Factory.
Throughout his nearly 25 year career in accounting, auditing, tax and financial planning, Mark has established a reputation for building world-class teams, in complex, high growth, operating environments to align financial and business metrics to support business strategy. During his tenure at Nexus, Mark led his team thru multiple capital raises, a strategic acquisition, as well as the sale of multiple businesses.
Mark is a CPA and graduated with a BS in accounting from California State University, Northridge
As the General Counsel of Unrivaled Brands, Inc., Joe Segilia advises the company’s Board and management on a range of legal issues, including mergers and acquisitions, securities laws, and capital markets transactions. Mr. Segilia joined Unrivaled’s predecessor in 2016 as one of the first in-house counsels of a publicly-traded cannabis company. Prior to joining Unrivaled, Mr. Segilia was a partner at Robinson Brog Leinwand Greene Genovese & Gluck, P.C., where he represented several cannabis company clients. Mr. Segilia began his career as an associate at Fried Frank Harris Shriver and Jacobson LLP. He is the co-chair of both the Advisory Board and the In-House Committee of the International Cannabis Bar Association (INCBA), and frequently speaks at industry conferences. He earned his J.D. from New York University School of Law, an LLM from University College London, and a B.A. from Luther College.